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The Power of Quality


We set and achieve ambitious goals. The quality of our products and services reflects the power and heritage of IFI Industrial Forklift—the pride we take in what we do and what we make possible. We are passionate about people, process, and product and service excellence. We are determined to serve our customers through innovation, continuous improvement, an intense focus on customer needs and a dedication to meet those needs with a sense of urgency. For us, Excellence is not only a value; it is a discipline and a means for making the world a better place.

We put Excellence in action when…

We Accept Nothing but the Best Quality in Our Products and Services

We are dedicated to quality and take personal pride in all the products and services we provide. Our acute focus on the needs of our customers continuously drives us to improve quality through continues improvements, our continued success depends on exceeding the expectations of our customers and standing behind everything we do.



We Focus on Delivering the Highest Value to Our Customers, Always with a Sense of Urgency

We are driven to meet the needs of our customers. We have built a reputation for excellence by listening to our customers, understanding their needs and challenges, and delivering products, services and solutions that help them succeed. Our customers expect the best from IFI Industrial Forklift, Inc., and each of us must ensure that our individual decisions and actions contribute to a positive perception of the company, enhance our customers’ satisfaction and promote their loyalty. To do so, we act with a sense of urgency to deliver the highest possible value in the products and services we provide. Our commitment to quality, the Guiding Principles of our company Production System and continuous improvement make that possible.

We Establish a Work Environment That Supports Excellence

IFI Industrial Forklift employees expect our work environment to promote personal achievement, continual learning and a feeling of self-worth. Employees have the right to express their good-faith opinions about how we can improve our own performance and the performance of the company. We actively listen, respond, encourage teamwork and make decisions based on facts and data.

We Select, Place and Evaluate Employees Based on their Qualifications and Performance

IFI Industrial Forklift selects, places, evaluates and rewards employees based on their personal qualifications, skills for the job, demonstrated performance and the contributions they make to IFI Industrial Forklift.


 We Provide Employees with Opportunities to Develop

We ask employees to give their best efforts, learn from their successes and setbacks and pursue opportunities to improve their performance on their own initiative, as well as through continual learning programs offered by the company. We encourage self-development and will assist employees in mastering their current jobs and improving their job skills. We are committed to assuring opportunities for all employees to develop their abilities and contribute to IFI Industrial Forklift success.

We see risk as something to be managed, and as potential opportunity

Because we realize that business and risk are inseparable, we proactively identify, assess and manage risks that have the most potential to impact our business. For us, managing risk also involves looking for opportunities for potential competitive advantage.

We take an “Enterprise Point of View”

Taking an “enterprise point of view” means promoting the best interests of our company as a whole. Entrepreneurial thinking in our local business units is critical to our business success. We strive to ensure enterprise decisions do not put our local business units at a competitive disadvantage.


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