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Mission and Vision

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To set standard for excellence in service through total commitment to quality in people and customer service.

Exceptional customer service involves exceeding customer expectations, where the standards and level of service received exceed what the customer could reasonably define as normal or expected.

It’s okay to break the rules from time to time to help customers in desperate circumstances, Our service quality shouldn’t always be dictated by company rules. 







The words in this Code of Conduct define us. Despite our differences, culture, language and business—we are one in our Business, one company united by these common principles and a shared commitment to the highest standards of conduct. While we conduct our business within the framework of applicable laws and regulations, for us, compliance with the law is not enough. We strive for more than that. Through our Code of Conduct, we envision a work environment all can take pride in, a company others respect and admire and a world made better by our actions. Together, we are laying the foundation for the values-based culture that will carry us forward to even higher levels of success. Together, we are upholding the reputation of one of the best companies—and strengthening it for tomorrow. This Code of Conduct applies to the daily activities of employees of IFI Industrial Forklift, Inc. Each of us is personally responsible to read the Code of Conduct, understand what it means and apply it consistently. Those in our company who lead others hold a special position of responsibility to set the example of what it means to fallow our Integrity, Excellence, Teamwork and Commitment.


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